JJ Park
Sr. PMM · Greater St. Louis, IL · Open to Relocation
Served as Army Sergeant in a Korea-US joint program at Camp Humphreys, building cross-cultural fluency and mission-first discipline. Coordinating bilingual teams under pressure with zero-tolerance for error. A mindset that transferred directly into managing AAA campaign timelines and multi-agency global launches.
As Founding VP of Marketing, Korea at Blitz Inc. (AI-powered gaming analytics platform), scaled the product from 0 to 3M+ MAUs in three years, contributing to the CEO's Forbes 30 Under 30 recognition. Built a 35-member in-house localization team across 17 markets, replacing expensive vendor pipelines with machine translation and human QA. Launched subscription monetization model, improving trial-to-paid conversion and retention. Concurrently led localization product at Bada Games, partnering with Korean publishers including Nexon and CJ E&M.
Product Marketing Manager across three of gaming's most iconic franchises, leading integrated campaigns that combined digital, offline, live events, and celebrity partnerships across Korea and APAC.
For Civilization: Eras & Allies, led the full Korea launch campaign culminating in #1 in the Strategy category (Free Games) on the Korea App Store at launch (June 2025). Headlined a Korean celebrity campaign featuring actor Park Hae-il (Cannes-recognized), producing the cinematic "EP.1: The Arrival of Admiral Yi Sun-sin", driving 2M+ pre-registrations. Produced and executed a Starfield x Civilization popup store (Starfield Suwon and Hanam) that generated 180K+ views on launch recap video. Conceptualized and produced the Civilization Symphony 2023 at the National Theater of Korea, the first Civilization-dedicated live concert in Korea, featuring Grammy-winning "Baba Yetu" performed by full orchestra and choir for 500 attendees.
Separately led GTM for NBA 2K seasonal campaigns and LEGO 2K Drive new IP launch. Partnered with Sony for APAC platform-level activations. Managed 4 agencies to deliver 200+ creatives across 20+ UA channels, achieving measurable double-digit improvements in CTR and cost efficiency. Speaker at GamesForum San Francisco 2025.
Currently building Subscriber Zero: a Korean streaming-culture-themed deckbuilding roguelike designed and developed by me, using AI-assisted workflows (Godot 4 + Claude + Cursor). 3 playable characters, 5 zones, 200+ cards. Every product and business decision documented publicly as a case study. This is what it looks like when a PMM ships their own product.
